Dhaani’s Kingdom


Privacy Policy


At Dhaani’s Kingdom, we deeply respect your trust and understand the paramount importance of securing your information and transactions. This Privacy Policy outlines how Dhaani’s Kingdom (“we,” “our,” or “us”) collects, utilizes, safeguards, or otherwise manages your personal information through our website https://www.dhaaniskingdom.com. While you can explore certain sections of our platform without registering, please note that we exclusively serve customers within India. Your personal information will be primarily stored and processed in India, and it may be subject to data protection laws that differ from those in your location. By using our platform, providing your information, or accessing any of our products or services, you explicitly consent to abide by the terms and conditions of this Privacy Policy, our terms of use, and the applicable terms and conditions of the products or services. You also agree to be governed by Indian laws, including but not limited to data protection and privacy regulations. If you do not agree with these terms, please refrain from using our platform.


We collect personal information related to your identity and demographics when you use our platform, services, or engage with us. Some of the information we may collect includes, but is not limited to, data provided during registration, such as your name, date of birth, address, phone/mobile number, email ID, occupation, and any identity or address proof you share. We may also request additional information such as your PAN, GST number, government-issued ID cards/numbers, and Know-Your-Customer (KYC) details to assess your eligibility for specific products, services, or events, including but not limited to credit and payment offerings. Certain sensitive personal information, like bank account details, credit/debit card information, biometric data (to enable specific platform features), and passwords, may be collected. We may also gather information about your shopping behavior, preferences, call records, device location, voice data, browsing history, and other information you provide periodically. Our primary objective is to ensure a safe, efficient, seamless, and personalized experience. This enables us to offer services and features that align with your needs and tailor our platform to enhance your experience. You can generally browse our platform without revealing your identity. However, once you provide personal information, you are no longer anonymous to us. Where necessary, we specify which fields are mandatory and which are optional. You always have the choice not to provide information by abstaining from using a particular service or feature on the platform. We may track your purchasing behavior, preferences, and other information you decide to share on our platform. This information assists us in researching user demographics, interests, and behaviors to better serve our users. Such information is analyzed and aggregated. It may include the URL you visited before and after our platform, your computer browser information, and IP address. If you enroll in our loyalty program or participate in a third-party loyalty program offered by us, we will collect and store your personal information, including name, contact number, email address, communication address, date of birth, gender, zip code, lifestyle information, demographics, and work details. These details are either shared by you or collected as part of third-party business partner platforms where you can earn and redeem loyalty points for purchases. When a third-party business partner directly collects your personal information, you will be subject to their privacy policies. We are not responsible for the privacy practices of these third-party business partners or the content of their privacy policies. We recommend that you review their privacy policies before disclosing any information. When you create an account or transact with us, we may request additional information such as billing address, credit/debit card numbers, credit/debit card expiration dates, payment instrument details, and tracking information from checks or money orders for service provision, transactions, or refunds for canceled transactions. If you choose to post messages on our message boards, personalized messages, images, photos, gift card messages, chat rooms, or other message areas, or if you use voice commands for shopping on the platform, we will collect the information you provide. Please be aware that messages you post will be in the public domain and accessible to others. Exercise caution when posting messages, personal details, photos, and reviews. We retain this information as necessary to resolve disputes, offer customer support, conduct internal research, and troubleshoot problems as permitted by law. If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence regarding your activities or postings on the platform, we may collect and file this information under your specific profile. Although some sections of our platform can be browsed without registering, certain activities, such as placing orders, accessing online content or services, or participating in events, require registration. We may use your contact information to send you offers based on your previous orders or preferences and your interests. If you receive an email or a call from a person or association claiming to be from Dhaani’s Kingdom and requesting sensitive personal information such as debit/credit card PIN, net-banking, or mobile banking passwords, we urge you never to provide such information. Neither Dhaani’s Kingdom nor our affiliated logistics partners will ever contact you to request such information. If you have already shared such information, please report it immediately to the appropriate law enforcement agency.


We utilize personal information to provide the services you request. If we use your personal information for marketing, we will offer the option to opt-out of such uses. We use your personal information to assist sellers and business partners in order handling and fulfillment, improve the customer experience, resolve disputes, troubleshoot issues, enhance safety, process payments, assess consumer interest in our products and services, inform you about online and offline offers, products, services, and updates, customize your experience, detect and protect against errors, fraud, and other criminal activity, enforce our terms and conditions, conduct marketing research, analysis, and surveys, and perform other functions explained to you when information is collected. We may request your permission to access your text messages (SMS), instant messages, contacts, camera, photo gallery, location, and device information. This access is required for sending commercial communications related to your orders, products, and services, as well as to enhance your platform experience and provide access to products and services offered by sellers, affiliates, partners, or lending partners. Failure to provide this permission may affect your access to these products and services. In our ongoing efforts to enhance our product and service offerings, we collect and analyze demographic and profile data related to users’ platform activity. We identify and use your IP address to help diagnose server problems, administer the platform, and collect broad demographic information. Occasionally, we may ask you to participate in surveys conducted by us or through a third-party market research agency. These surveys may request personal information, contact information, gender, date of birth, demographic data (such as pin code, age, or income level), and details such as your interests, household or lifestyle information, purchasing behavior, preferences, and other information you choose to provide. Surveys may include the collection of voice data or video recordings. Participation in these surveys is entirely voluntary. We use this data to tailor your platform experience by providing content we believe will interest you and displaying content in accordance with your preferences.


We use data collection devices like “cookies” on specific platform pages to analyze webpage flow, assess promotional effectiveness, promote trust and safety, and improve your experience. Cookies are small files stored on your hard drive that assist us in providing our services. These cookies do not contain personal information. Some features are exclusively accessible when using cookies. Cookies also enable you to enter your password less frequently during a session. Cookies may help us provide information targeted to your interests. Most cookies are session cookies, automatically deleted from your hard drive at the end of your session. You are free to decline or delete our cookies if your browser allows. However, declining cookies may limit your access to specific platform features and necessitate more frequent password re-entry during your session. You may also encounter cookies or similar devices on particular platform pages, placed by third parties. We do not control the use of cookies by third parties. We use cookies from third-party partners like Google Analytics for marketing and analytical purposes. Google Analytics helps us understand how our customers use the site. Further information about Google’s use of your Personal Information can be found at [link]. You can opt out of Google Analytics here: [link].


We may share your personal information internally with other Dhaani’s Kingdom entities, our corporate entities, and affiliates to provide access to the services and products they offer. These entities and affiliates may engage in marketing to you based on such sharing, unless you explicitly opt out. We may disclose personal information to third parties when required to provide you access to our services and products, fulfill legal obligations, enforce our user agreement, facilitate marketing and advertising activities, prevent, detect, mitigate, and investigate fraudulent or illegal activities related to our services. In case of legal requirements, we may disclose personal and sensitive personal information to government agencies or authorized law enforcement agencies. This may be necessary to respond to subpoenas, court orders, or other legal processes. Personal information may also be disclosed to law enforcement offices, third-party rights owners, or others in good faith, if such disclosure is reasonably necessary to enforce our Terms or Privacy Policy, respond to claims that an advertisement, posting, or other content violates a third party’s rights, or protect the rights, property, or personal safety of our users or the public. If we or our affiliates are merged with or acquired by another business entity, or in the event of reorganization, amalgamation, or business restructuring, we may share or sell some or all of your personal information with that business entity. In such cases, the other business entity (or the new combined entity) will be required to adhere to this privacy policy with respect to your personal information.


We provide users with the option to opt out of receiving non-essential (promotional or marketing-related) communications from us after account setup. If you wish to unsubscribe from receiving promotional communications, please use the unsubscribe link in our emails or visit our Help Center at [link] to unsubscribe or opt out.

Use of Children Information

Use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. We do not knowingly solicit or collect personal information from children under the age of 18 years. If you have shared any personal information of children under the age of 18 years, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.

Your Rights

At Dhaani’s Kingdom, we are committed to maintaining the accuracy and currency of your personal information. You have the following rights related to your data:

Access, Correction, and Updates: You can access, correct, and update your personal information directly through the functionalities provided on our platform. Certain non-mandatory information can be deleted by visiting the Profile and Settings sections on our website. If you need assistance with these requests, you can contact us using the information provided below.

Withdrawal of Consent: You have the option to withdraw your consent at any time. If you wish to withdraw your consent, please contact us using the information provided below, and include “Withdrawal of Consent” in the subject line of your communication. We will verify these requests before acting upon them. Please note that the withdrawal of consent will not apply retroactively and will be in accordance with the terms of this Privacy Policy, related Terms of Use, and applicable laws. Should you choose to withdraw your consent under this Privacy Policy, it may impact your access to the platform or the provision of specific services for which we deem the information to be necessary.


By visiting our platform or providing your personal information, you consent to the collection, use, storage, disclosure, and processing of your information, including sensitive personal information, on the platform in line with this Privacy Policy. If you disclose personal information about other individuals, you represent that you have the authority to do so and grant us permission to use the information according to this Privacy Policy. When providing your personal information on the platform or partner platforms or establishments, you also grant consent to us, our corporate entities, affiliates, lending partners, technology partners, marketing channels, business partners, and other third parties to contact you through SMS, instant messaging apps, phone calls, or emails for the purposes specified in this Privacy Policy. You have the option to withdraw consent that you’ve already provided. To do so, contact our Grievance Officer using the information below and include “Withdrawal of Consent for Processing Personal Information” in the subject line of your communication. We will validate these requests before taking action. Please note that the withdrawal of consent will not be applied retroactively and will adhere to the terms of this Privacy Policy, related Terms of Use, and applicable laws. If you withdraw your consent under this Privacy Policy, we reserve the right to limit or deny access to our services for which we consider the information to be necessary.

Changes to this Privacy Policy

We recommend that you periodically review our Privacy Policy for any updates. We may revise this Privacy Policy to reflect changes in our information practices. We will notify you of significant changes by updating the date of the last revision of our Privacy Policy, posting a notice on our platform, or sending you an email when required by applicable law.

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